India’s latest drop

What do you get when Pour Moi joins forces with India Reynolds? Some seriously pretty-meets-sexy lingerie in the model’s signature look - lace, mesh and lashings of classic black. But just when we thought we couldn’t crush on India’s collection any harder, she’s given it a new season glow-up - and it’s made us fall in love all over again!

We’re not the only ones going heart eyes over her fresh, new hues. As India told us, “I’m completely in love with my new spring colours!”

Featuring some incredible shades that are completely new to us here at Pour Moi, India’s spring/summer lingerie really pushes the style boundaries. So what was the inspiration behind her powder blues, hot pinks and pastel lilacs? “My new India Loves pieces are all about being excited for summer, and the colours really reflect that feeling. I also wanted all my pieces to be super comfy - and definitely worn-to-be-seen.”

There’s a sneak peak of her new spring colour palette below, but will there be more to come? “Yes, definitely!” says India. “This is just the first part of a bigger and brighter collection that is launching throughout spring and summer. I really hope you love our new spring collection,” she says. “We’ve created styles for everyone to feel gorgeous in!”


India loves… lilac

India told us, “This lilac shade is my absolute favourite. It looks so nice worn with denim and with white trousers, too!” And India’s definitely got her finger on the fashion pulse, because lilac shades are going to be everywhere this year!

Lavender is a key trend for spring/summer with the optimistic shade sashaying down the runways at London Fashion Week 2021. Being at the top of a fashion designer’s love list means lilac will be equally huge on the high street, appearing on everything from our nail polish to our accessories.

And now, thanks to India, the soft pastel will be featuring heavily in our lingerie wardrobes too. We love how well the spring-like shade works on India’s Triangle Bra. As she told us, ”This soft bra is perfect for lounging around in, but it also looks gorgeous paired with a blazer.”


India loves… hot pink

Mood-boosting and confidence-giving, hot pink is set to be a wardrobe staple this season. Deliciously spring-like and feminine, it’s no wonder India wanted to include the shade in her lingerie collection, too. The colour just works so well in her delicate floral lace and mesh pieces!

So if you loved the luxurious, worn-to-be seen India Body in black, you’re going to love it even more now that it’s been given a fresh makeover in time for spring.

The pretty style features a sexy deep plunge and a waist-cinching belt that make the most of your curves. It’s always looked fabulous worn with jeans or a skirt, but with the hot pink shade as your accent colour you get an even more head-turning look.


India loves… powder blue

If you stick to the same colour sets all-year-round you could be missing a trick. Our lingerie drawers should be just as seasonal as our wardrobes - and warmer days always call for fresh new colours, light fabrics and pretty shapes.

We think you’ll find that India’s powder blue Front Fastening Bralette helps you nail all three - and it’s launching very soon....

India told us, “I can’t wait to wear this style out! It’s gorgeous and the fit is amazing. It also goes up to a G cup.”

Shop the new India Loves collection
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