Our Story

18th November 2022

A lot has changed since we sold our first bra in 2005, but our passion and playfulness still remains at the heart of everything we do. Starting from humble beginnings in a small office above a shop in Macclesfield to selling a bra every 30 seconds, Pour Moi has expanded rapidly over the past 16 years and we have loved every step of the way! 

We believe that no one should have to overpay for good-fitting lingerie, no matter their size. It’s the Pour Moi way to ensure that our customers feel confident and sexy in their own skin. With an uplifting personality weaved into every garment, we’ll take care of the fashion, all that’s left to do is for you to feel fabulous! 

Now boasting over 100 truly amazing women and men, our range has grown along with us to include clothing, sportswear, nightwear and hosiery. We are so much more than just a lingerie shop. With exciting new developments planned we can’t wait to see what the future holds, and we want you to join us on this amazing ride! 

Our Story

Our mission

We want to make you feel confident and sexy in your own skin, by delivering a wardrobe full of fun, fizz and feel-good vibes. With an uplifting personality weaved into every garment, we'll take care of the fashion, you just feel your fabulous!

Our Values

Illustration of champagne glasses

We’re sugar and spice and all things glam

Life can be mundane. Your clothes and lingerie don’t need to be. Going that extra mile to be sexy and glam runs through our very core, and we manage it all without compromising on comfort and fit.

Illustration of female figure

We’re on a mission to make you feel sensational

Our bodies are incredible and deserve to be celebrated, just as they are. We make all shapes look fantastic, and represent that body diversity across our products and channels​.

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We’re fanatical about fit

Just as fit is fundamental to a killer outfit, it’s the foundation Pour Moi is built on. From supportive, comfortable bras to clothes designed for curves, our team are literally obsessed with fit.

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We’re your biggest cheerleaders

We may not take life too seriously, but we know we’re stronger together. Friends don’t let friends feel anything less than fabulous, so we’re building a community of like-minded women to pick each other up, dust each other off and cheer each other on.

The Story So Far, 2005:

Starting from humble beginnings, Pour Moi started in a tiny office above a shop in Macclesfield, packed with materials, cardboard boxes, two staff members and one belief - that people shouldn’t have to overpay for good-fitting lingerie, no matter what their size. 

Our Story - Chester Store


We launched our first retail store and moved into the concessions with Figleaves & Littlewoods 


Old Pour Moi swimwear

We wanted to give our customers something that other brands weren’t offering so we launched swimwear 


Pour Moi full cup swimwear

The swimwear line was a hit straight away and Pour Moi became the first full cup swimwear brand to be sold on ASOS 


We launched in the US with partner Bare Necessities and became their number two swimwear brand within a year. Not bad going for a little company from Macclesfield! 


We launched on Next.co.uk, further building the brand and raising brand awareness.


Our Story - Brighton

More than a decade on from selling our first bra, Pour Moi moved to sunny Brighton while keeping its warehouse in Macclesfield. We reached a new level of growth with the launch of our sportswear line. 


To complement the growth of the business we acquired the Long Eaton site in January 2019. Welcoming another warehouse and team to the Pour Moi family.


Our Story

It’s a new decade and with that comes a new launch, Pour Moi clothing! We launched our first collab with Pour Moi babe India Reynolds, and what a success it was!


Our Story

Continuing our international expansion, we then launched a US website. 

We launched our annual Wiggle campaign at the start of 2021. Aimed at getting women moving in a way that feels good to them all whilst raising money for charity! In the same year we also launched the Pink Edit, a specially curated edit, aimed at raising much-needed funds and awareness of breast cancer.

It was time for another celeb edit! Que TV personality, presenter and author Vicky Pattison. Sharing her favourite picks to fit, flatter and help you unleash your inner confidence.

Towards the end of the year, we also moved into our new HQ in Brighton!


Pour Moi uplifting women awards

At the start of 2022, we launched the Pour Moi Uplifting Women Awards to recognise inspirational and fabulous women that are making an impact across their community and around the world. Check out our finalists here!

Womenswear Brand of the Year - Drapers 2022

We dusted off our stylish suits and glamorous dresses to attend the glittering 2022 Drapers Awards in London this week. Ready for an evening of celebration we were honoured to have been announced as Womenswear Brand of the Year. As a business with its customers' needs at the core of everything we do, it’s a privilege to be acknowledged in such a way. Here's to 2023 and many more awards to be won!

We are on a mission not only to help you look and feel good but also to weave a sustainable thread throughout all areas of our business with the aim to become a more conscious retailer. Read more about the steps we are taking to build a more sustainable business. 

We are always looking for people who share our passion. If this could be you visit our vacancies page, to see if you could join the next part of our story. 

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