We compared year-on-year searches to reveal 2022’s top bra trends. Looking specifically at different types of bras, research found that backless bras have had a huge 91% increase in searches, making it the top trending bra type. This type of bra is used more for ‘out-out’ clothes where your back will be on show, but you still want support at the front.
Interestingly, plunge bras and halternecks are in the top five trending bra types. These designs are also go-tos for a night out where your outfits might have thinner straps and bare a little more skin than your day-to-day attire. This sudden rise in backless, plunging and halterneck bras is likely a result of people finally going back to nightclubs and bars after restrictions were lifted. This would also explain why searches for bra tops have increased by 59% as they are the ultimate worn to be seen accessory. For a little extra boost for your next evening out shop the plunge bra range at Pour Moi.
However, second on the list are bralettes, which have seen a 67% search increase. The surge in demand is likely connected to the increase in people working from home. Being in the comfort of your own home for the entirety of the working day means that comfort is key, and as bralettes come with no underwires and usually without padding, they are the perfect WFH undergarment. This trend isn’t going away anytime soon, find your perfect fit with bralettes at Pour Moi. When you’re doing lounging, throw on your favourite blazer and jeans for the perfect worn to be seen look.
At Pour Moi, we have noticed that our India range is trading very well with sales +271% up on last year, but the India bralettes are particularly strong taking 16% of sales.
Also, amongst the most searched for bra types are corsets and balconettes, with searches rising by 28% and 21% respectively. Although corsets were most commonly used in the 1800s as a way of enhancing a woman’s hourglass shape, they seen a resurgence in popularity since the show Bridgerton hit our screens last year. Balconette bras are also a common look on the Netflix show, as their design style hoists everything up to deliver a Bridgerton-level cleavage.
The popularity of corsets could also be on the rise as a result of the newly released Pam and Tommy TV show that has caused viewers to go crazy for Pamela Anderson’s lace-up leather corset.