Embrace Your Confidence with Pour Moi and Gok Wan: A Perfect Collaboration

19th October 2023
Gok Wan and models in Pour Moi lingerie

When it comes to feeling confident, what you wear under your clothes can have more of an impact than you realise. Here at Pour Moi, we understand this better than most, that’s why we have teamed up with the renowned style icon, Gok Wan, for our latest 'Own Your Confidence' campaign. This exciting and empowering collaboration aims to shed light on the importance of how comfortable, luxurious, and beautiful lingerie can boost your inner confidence.


Lingerie is the foundation of every outfit, and choosing the perfect fitting set can transform not only your appearance but also your mood. At Pour Moi we understand that having the right lingerie for every occasion is key to helping women feel confident, beautiful, and empowered. 

From a beautiful matching lingerie sets slipped on under a special dress for a memorable occasion to confidently showcasing your lingerie as outerwear, Pour Moi has the solution. The brand has mastered the art of creating perfectly fitted lingerie that makes you feel comfortable and confident, irrespective of the situation.


It was a no brainer when we decided to approach Gok to collaborate with us on the next phase of the ‘Own Your Confidence’ campaign. Our vision aligns seamlessly with Gok’s commitment to making women feel fabulous and allowing them to embrace their best selves. Renowned for his ability to help women feel amazing by understanding their proportions, as well as advising on the clothes and lingerie to support their shape and embrace their natural figure, style icon Gok is the perfect collaborator.  

Gok's vibrant attitude and unwavering energy perfectly complements our ethos of celebrating diverse body types. The 'Own Your Confidence' campaign isn't just about offering showcasing our lingerie; it's about empowering women to embrace their unique selves and express their individuality confidently.


As a result of this exciting collaboration, we can anticipate a fresh perspective on style, confidence, and self-expression. Alongside Gok Wan we will be providing exclusive insights, expert advice, and unmissable styling and fitting videos. Whether you're looking to boost your confidence for a special occasion or simply want to feel empowered on an everyday basis, the 'Own Your Confidence' campaign is here to help. Take a look at our campaign video to see what’s to come. Plus, if you can't wait to shop the styles in our campaign videos, be sure to shop the Gok Edit.


It’s doesn’t stop here. We are giving one lucky person and a friend the chance to win a makeover of a lifetime with fashion guru himself, Gok Wan. Here's your chance to win a one-night stay, dinner and an exclusive makeover with Gok that includes hair, makeup, and styling. To find out more about this amazing experience or to enter, check out our dedicated competition page here.

Stay tuned for a remarkable journey of self-discovery and empowerment with Pour Moi and Gok Wan. Remember, when you 'Own Your Confidence,' you're unstoppable!

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