What Is an Underwired Bra and Do You Need One?

1st April 2022
Models wearing Pour Moi lingerie

Bras. We’re spoilt for choice. From different styles, fits, colours, and fabrics we’re faced with a multitude of options. It’s a good problem to have, but where do we start? If you’re facing a bra dilemma, our blog on how many bras to own is a great starting point. If you’d prefer to jump right in, an underwired bra makes for a great all-rounder. If you still aren’t convinced, check out our guide to underwired bras. 

What is an underwired bra?

Underwired bras come in many different styles. The main thing you need to know is that underwired bras feature wiring within the cup, just underneath the bustline. Designed to provide comfort, firm support, shape and enhance your beautiful, natural figure. Proving a popular choice for many women.  

A bra with wire supports and lifts your breast away from your body, creating a perkier appearance. Additionally, the rigid wire shape helps to redistribute the weight in the breast resulting in a more symmetrical breast shape. Wiring can be featured in many of your favourite bra styles such as plunge, balconette, push up, padded, and lightly padded 

What about non wired bras?

Model wearing a non-wired Pour Moi bra

Often thought of as more comfortable than wired bras, non-wired bras are ideal if you’re lounging around the house or don’t need any support. As non-wired bras don’t feature wiring within the cup, it won’t have the same ‘lifting’ capabilities as its underwired equivalent. Underwired bras can still be just as comfortable, when choosing between an underwire bra vs non wired bra, the decision is centred around your need. 

What should underwired bras be used for?

Model wearing a Pour Moi underwired bra

There are countless reasons to wear an underwired bra. If you resonate with any of the below motivations, it might be time to reach for that underwired bra. Underwired bras can be used to help. 

  • Lift breasts. For larger breasts, underwired bras can help to lift the weight of the breasts away from the body, taking tension off the straps. For smaller breasts, underwired bras can help lift them to appear bigger. 
  • Redistribute weight to the upper portion of the boob. Specially if you have bell-shaped or bottom-heavy breasts. Unsure of your breast shape? Check out our breast shape blog that will help you determine your shape and the best bras for you. 
  • Reshape boobs for a more even and smooth shape 
  • Bring the weight of the chest to the centre. This is relevant if you have east-west or side set boobs. 
  • With better overall support 

Tip: Due to normal wear and tear of bras, once an underwire is past its expiration date, the wire may begin to bend or poke out of the cup fabric. This is a sign you need to buy a new underwire bra and pronto! If it’s time to look for a new bra, why not try our virtual fit service? Our team of specialists can help you find the bra that fits you perfectly. 

What underwired styles are there?

Model wearing a Pour Moi underwired bra

You’ll be spoilt for choice! Underwired bras come in a range of styles from plunge, full cup, balconette, push up and non padded to name a few! So really, it depends on what style you need to suit your breast shape and occasion. For an everyday lightly padded style, the Flora Lightly Padded Underwired Bra has it all! Detailed with floral lace, this gorgeous underwired style helps to shape and support your bust. For support with a drastic lift, our best-selling St Tropez Full Cup Bra has got you covered.  

Wiring isn’t solely for bras, our range of bustiers, basques and bodies include wiring too. The Viva Luxe Underwired Body does so much more than shaping your curves, it gently lifts your breasts for a more even and smooth shape. Make a statement in the India Embroidery Underwired Bustier, with wiring to support and shape your natural figure. 

When not to wear underwired bras

Model wearing a Pour Moi underwired bra

The majority of reasons to not wear an underwired bra relate to comfort. However, there are two important times in your life when an underwired bra isn’t suitable. If you’re breasting or in the later stages of pregnancy, a soft cup bra will provide more comfort. Our fabulous range of maternity bras will keep you comfortable and allows for extra expansion as your body changes. If you’re recovering from surgery or injury to your chest area, opting for softer bras such as our sleep bras will provide the comfort that you need.  


Now you know all there is to know about underwired bras it’s time to get shopping! Whatever the occasion, and whatever your size, you’ll find the perfect underwired bra for at Pour Moi. 

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