Pour Moi Insights

Find your perfect fit, discover your perfect style and show your lingerie, swimwear and nightwear some love. Packed with expert advice, top tips and guides, Insights will help you find looks to lust over - in the shape and style that suits you best.

The ultimate guide to shapewear

In love with the shape of you? You soon will be! Pour Moi shapewear can give you a stunning silhouette, but which should you choose? Read more...

Your Lingerie & Swimwear Care Guide

Do you throw your best bra into the washing machine and hope for the best? It's time you read the not-so dirty truth about lingerie and swimwear care...

Nightwear Guide

Look the cat’s pyjamas on your next duvet day. Whether you want to feel sexy, flirty or comfy (or all three), read on to find your perfect sleepwear style...

The ultimate guide to sports bras

Want to break a sweat without breaking your boobs? We don’t blame you. Look after your precious cargo with our no-bounce sports bra guide.

Iconic Swimwear Moments

The prudishness of the 50s. The excess of the 80s. The body positivity movement of today. Nothing reflects the mood of the times quite like our swimwear, as these iconic moments demonstrate.

Swimwear Guide

Time to get your beach on? Then read our guide to find your swimwear soulmate, from the best bikinis and swimming costumes to the cleverest cover-ups.

Bridal Lingerie Guide

You’ve said yes to the dress, now it’s time to choose the wedding lingerie. Use our expert guide and you’ll feel perky and in proportion as you say 'I do'.

Plus Size Lingerie: Finding your perfect fit

Plus-size lingerie doesn’t have to mean full coverage and boring styles. But what do you need to know before you try something new? Find out here.